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Nothing Phone (2a) Sells 60,000 Units in First Hour in India

The Nothing Phone (2a), launched just last week in India, has seen impressive initial sales figures. According to a company announcement today, over 60,000 units were sold within the first hour of the phone going on sale on March 12th.

This strong performance is attributed to "overwhelming demand" for the latest mid-range smartphone from Nothing.

Pricing and Availability:

Nothing Phone (2a) Sale
Nothing Phone (2a) Sale
The Nothing Phone (2a) comes in two classic colors, Black and White, and is available for purchase through Flipkart, Croma, Vijay Sales, and other major electronics retailers across India. It's offered in three memory configurations: 8GB RAM with 128GB storage, 8GB RAM with 256GB storage, and a top-of-the-line 12GB RAM with 256GB storage option.

The price points start at Rs. 23,999 for the base model (8GB/128GB) and go up to Rs. 27,999 for the most feature-packed version (12GB/256GB).

Here's a quick breakdown of the pricing:
  • 8GB RAM + 128GB storage: Rs. 23,999
  • 8GB RAM + 256GB storage: Rs. 25,999
  • 12GB RAM + 256GB storage: Rs. 27,999

To incentivize early buyers, several launch offers are available:
  • Rs. 2,000 discount on exchange of an old phone
  • Up to Rs. 2,000 instant discount for HDFC Bank credit and debit cardholders
  • Up to Rs. 1,000 discount using SuperCoins (Flipkart's loyalty program)
  • No-cost EMI ( equated monthly installments) for up to 9 months
  • Same-day delivery for orders placed before 1 PM in select cities
  • Additional Rs. 500 off using One SuperCoin (Flipkart)

On Flipkart, with the exchange offer and additional discounts today, the base variant (8GB/128GB) can be purchased for as low as Rs. 19,999.

The Nothing Phone (2a) can also be bundled with the company's CMF Buds (Pro) for Rs. 1,999 and CMF GaN Charger for Rs. 1,999, offering additional value to customers.

Verdict:

The Nothing Phone (2a) seems to have generated significant interest in the Indian smartphone market, with its sales figures indicating strong initial demand. Whether this momentum can be sustained will depend on user reviews and how the phone compares to competitors in the mid-range segment.