Meta's Threads Hits 10 Million Registrations in 7 Hours: Could This Be the Death of Twitter?


In a limited launch yesterday, Meta, the company behind Threads, presented a direct competitor to Twitter. Threads allows users to share text, images, and videos up to 5 minutes long, while offering familiar features such as liking, commenting, and re-sharing other users' messages. During the first 7 hours of its availability, an astonishing 10 million individuals signed up for the platform, as revealed by Meta CEO Mark Zuckerberg. This marks a significant increase from the previous updates, which reported 2 million sign-ups within the first 2 hours and 5 million within 4 hours.

Rapid Global Adoption:

An impressive calculation demonstrates that between 250 and 350 people from over 100 countries registered on Threads every second during its initial hours. The numbers would have likely been even higher if the platform had launched in the European Union. However, Meta is currently working to ensure compliance with the EU's General Data Protection Regulation (GDPR). As a result, EU users will need to exercise a little patience before being able to join the platform.

Beyond Twitter Competitor:

Zuckerberg asserts that Threads aims to be more than just a rival to Twitter. In the near future, the platform will be compatible with the open protocol ActivityPub, enabling interoperability with other services like Mastodon and WordPress. This development will facilitate new forms of connection among users, surpassing the limitations of current popular social media applications.

Platform Availability and Expansion:

Threads is readily accessible through the Apple App Store, Google Play Store, and desktop via Users can conveniently connect by utilizing their existing Instagram account and username. Furthermore, Meta has plans to enhance the service with additional features, including suggested posts, an improved search function, and enhanced navigation to follow real-life trends, akin to the functionality offered by hashtags.

Threads, Meta's newly launched platform, has enjoyed remarkable success in its early stages, attracting an impressive 10 million registrations within just 7 hours. The rapid global adoption of the platform highlights its appeal to users worldwide. With future plans to expand interoperability and introduce exciting new features, Threads aims to provide a unique and comprehensive social media experience, going beyond the boundaries set by existing platforms. As Meta continues to refine and optimize Threads, users can look forward to an increasingly engaging and interconnected online community.