The Reality of Jio Bharat Phone V2: A Closer Look at Jio's Strategy and Future Plans

The Reality of Jio Bharat Phone V2: A Closer Look at Jio's Strategy and Future Plans

In a recent announcement, Jio, the Indian telecommunications giant, unveiled its latest offering - the Jio Bharat V2 feature phone, priced at an affordable Rs. 999. The introduction of a 4G feature phone by a company renowned for its 4G and upcoming 5G services has left many wondering about the rationale behind this move. In this article, we will delve into the motivations behind Jio's decision to launch a 4G feature phone, the challenges of affordable 5G phones, the potential of Jio's platform strategy, and the future prospects for Jio in the 5G era.

Understanding the Need for Jio Bharat V2:

Jio's initiative to launch the Jio Bharat V2 feature phone can be attributed to the vast number of 2G users still prevalent in India. Despite numerous attempts by Jio, a significant portion of the population - around 250 million people - continue to use 2G networks. Previous endeavors, such as Jio Phone 1 and Jio Phone Next, aimed to convert these users to 4G but failed to achieve the desired results. The new Jio Bharat V2 targets this audience by providing an affordable 4G feature phone, equipped with pre-installed Jio apps like Jio Pay, Jio Saavn, and Jio Cinema. By offering these services, Jio intends to entice users to switch to its network and subsequently, its array of services.

The Dilemma of Affordable 5G Phones:

While the market has been buzzing with rumors about Jio's plans to launch an affordable 5G smartphone, there are significant challenges in developing such a device. The primary obstacle lies in the cost of manufacturing 5G phones, which is considerably higher compared to 4G phones. As a result, no company has managed to release a 5G phone below the Rs. 10,000 mark. Despite speculation about budget 5G phones like Lava Blaze 5G and Infinix devices, their actual prices remain above this threshold. The steep manufacturing expenses pose a considerable hurdle for the realization of an affordable 5G phone.

Jio's Strategic Move with Jio Bharat V2:

While the industry eagerly awaits a 5G smartphone from Jio, the company's decision to launch the Jio Bharat V2 feature phone holds strategic significance. By offering a budget-friendly 4G phone, Jio aims to bridge the gap between 2G and 4G users. The affordable price of Rs. 999 and Jio's pre-installed apps incentivize users to transition to the Jio ecosystem. Moreover, Jio's move to create a platform with Jio Bharat V2 can be seen as an intelligent approach. This platform strategy allows other companies like Carbon to use the same specifications and price point to launch their own branded phones, further expanding Jio's influence.

Jio Air Fiber: A Highly Anticipated Product:

Jio's Air Fiber, a device promising high-speed internet connectivity through a Wi-Fi router connected to the 5G network, has garnered significant attention. Although there is no official confirmation from Jio regarding its launch and pricing, Airtel's move to introduce a similar product indicates its potential. The Air Fiber concept brings Jio and Airtel into direct competition, fostering a race to offer improved internet services.

Jio's Mixed Results with Hardware:

Despite its success in the services domain, Jio has encountered mixed outcomes with hardware products. Jio Phone, while initially gaining traction, faced hurdles with subsequent versions like Jio Phone 2 and Jio Phone Next. Similarly, Jio's foray into hardware with products like Jio Glass and Mixed Reality Headset has yet to materialize. Nevertheless, Jio's strength lies in its service offerings and branding, where it has excelled.

Future Prospects for Jio:

As Jio ventures into the 5G era, several factors will determine its future success. The company's growth has plateaued somewhat, prompting the need for innovative strategies like the Jio Bharat V2 feature phone to drive expansion. The advent of affordable 5G phones and the rollout of Jio's 5G services will also play a critical role in shaping its prospects. Additionally, Jio's focus on developing service-oriented products like Jio Air Fiber, Jio Cloud PC, and Jio Games will be essential in maintaining its competitive edge.


Jio's decision to launch the Jio Bharat V2 feature phone stems from its desire to cater to the significant number of 2G users in India. While the anticipation for an affordable 5G smartphone remains high, the challenges of manufacturing such devices have influenced Jio's current approach. The strategic move to create a platform with Jio Bharat V2 presents opportunities for other companies to enter the market with similar offerings. Jio's future prospects in the 5G era will depend on its ability to leverage its services, navigate the hardware market, and successfully roll out its 5G network across India. As Jio continues to innovate and adapt, it will undoubtedly remain a significant player in the Indian telecommunications landscape.


Q: What is the price of Jio Bharat Phone V2?
The price of Jio Bharat Phone V2 is Rs. 999.

Q: Is Jio Bharat Phone V2 a 5G phone?
No, Jio Bharat Phone V2 is a 4G feature phone.

Q: Why did Jio launch a 4G feature phone when 5G is available?
Jio aimed to target the large user base still using 2G and introduce an affordable 4G option to attract them.

Q: Are there any plans to launch a 5G smartphone by Jio?
Leaks suggest Jio is working on an affordable 5G smartphone, but no official announcement has been made yet.

Q: What is the reason for the delay in affordable 5G phones?
Creating affordable 5G phones is challenging due to the high costs associated with 5G technology.

Q: How does Jio plan to convert 2G users to 4G with Jio Bharat Phone V2?
Jio aims to provide an affordable 4G feature phone with pre-installed Jio apps and services to incentivize users to switch.

Q: Will Jio Bharat Phone V2 work with any other network apart from Jio?
Jio Bharat Phone V2 is optimized to work with Jio's network and may not support other network providers.

Q: Can other companies launch phones using the Jio Bharat platform?
Yes, Jio intends to create a platform where other companies can develop similar phones with their branding.

Q: What is Jio Air Fiber, and when will it be launched?
Jio Air Fiber is a high-speed internet service using 5G network connectivity. The launch date and details are yet to be confirmed.

Q: Has Jio been successful in hardware ventures?
Jio has faced challenges in the hardware sector, but it excels in providing services and apps to its customers.

Q: Are Jio's 5G services available in all cities?
Jio has been deploying its 5G network in around 6000 cities and aims to achieve pan-India 5G rollout by December 2023.

Q: How can I stay updated on Jio's future announcements and products?
Keep an eye on Jio's official website and follow their press releases for the latest updates on products and services.

Q: What are Jio's plans for its 5G rollout?
Jio plans to deploy 5G services across the country and aims to be at the forefront of the 5G revolution in India.

Q: Can Jio Air Fiber be an alternative to traditional home internet connections?
Jio Air Fiber promises high-speed internet and may serve as an alternative to traditional home internet services.

Q: How can I get more information about Jio's upcoming events and announcements?
Stay tuned to Jio's official social media channels and press releases for updates on upcoming events and announcements.