Apple Set to Introduce AI Features with iOS 18 at WWDC 2024: Report

Apple Set to Introduce AI Features with iOS 18 at WWDC 2024: Report

  • Apple to introduce new AI features in iOS 18 at WWDC 2024, enhancing user experience.
  • Siri set for significant AI overhaul, aiming to match advanced chatbots like ChatGPT.
  • Expect better playlists and recommendations on Apple Music with AI algorithms.

In the rapidly evolving landscape of artificial intelligence (AI), Apple has announced its foray into the realm with the introduction of new AI features, anticipated to be unveiled as part of iOS 18 during the Worldwide Developers Conference (WWDC) in June 2024. This move comes after other tech giants like Microsoft, Google, and Samsung have already integrated AI tools into their hardware and software offerings.

Apple, traditionally known for its focus on user privacy and meticulous development processes, has been working on its own large language model (LLM) internally named Ajax. According to Bloomberg's Mark Gurman, the company has been rigorously testing its AI model since early 2023 and is poised to reveal the advancements at the upcoming WWDC event.

Apple's AI Endeavors:

Unlike its competitors who have already released AI-enabled smartphones, Apple is taking a methodical approach to incorporate AI into its flagship iPhone series. The company aims to bring on-device AI-powered features, with the focus on enhancing user experience and productivity.

iOS 18 Features:

The forthcoming iOS 18 is expected to introduce AI capabilities across Apple's core applications and productivity software. Some notable features include auto-summarization and auto-complete functionalities in apps like Pages and Keynote. These features aim to streamline user interactions and boost efficiency within the Apple ecosystem.

Apple Music Enhancements:

Apple also plans to leverage AI in its music streaming service, Apple Music. The company intends to use AI algorithms to curate better playlists and offer personalized recommendations to users. This move aligns with the broader industry trend of integrating AI into music platforms for a more tailored listening experience.

Siri's AI Overhaul:

The iconic Apple voice assistant, Siri, is set to undergo a significant AI overhaul. With advanced chatbots like ChatGPT and Copilot gaining prominence, Apple is keen on elevating Siri's capabilities. The intention is to make Siri more intuitive, responsive, and adaptable to user needs.

iPhone 16's Upgraded Microphone:

Renowned Apple analyst Ming-Chi Kuo has revealed that the upcoming iPhone 16 models will feature an upgraded microphone designed to substantially enhance the Siri experience and voice input. This upgrade is part of Apple's broader strategy to integrate AI seamlessly into its hardware, making user interactions more natural and efficient.

Timeline for AI Integration:

While Apple is expected to unveil its AI offerings later this year, Gurman suggests that the company may take until the next year to fully scale its generative AI vision. This cautious approach aligns with Apple's commitment to delivering polished and refined products to its user base.

Content Training Deals:

In a bid to enhance its generative AI systems, Apple has reportedly been in negotiations with publishers. The tech giant is seeking multiyear deals, with proposed values of at least $50 million, to license news article archives from publishers like Condé Nast, the New Yorker, and NBC News. This strategic move aims to train Apple's AI models on diverse and reliable news content.


Apple's entry into the AI arena signifies a strategic shift for the tech giant. As the industry witnesses a surge in AI integration, Apple's commitment to maintaining its high standards of user privacy and experience remains evident. The forthcoming iOS 18, coupled with advancements in Siri and the iPhone 16's hardware improvements, showcases Apple's dedication to providing a seamless and intelligent user experience. 

While competitors have surged ahead, Apple's meticulous approach suggests that the company is poised to make a significant impact in the AI space, ensuring that its users benefit from cutting-edge technology without compromising on privacy or functionality.