PhonePe Launches Indus Appstore as Google Play Store Alternative in India
PhonePe has introduced its own Android-based mobile app store, named
Indus Appstore, to offer users an
alternative
to the widely used Google Play Store. This endeavor aims to provide
developers with a distinctive distribution channel specifically tailored for
the Indian Android market.
Key Features of Indus Appstore:
1. Multilingual Interface: Indus Appstore is available in English
and 12 Indian languages, including Hindi, Kannada, Malayalam, Marathi,
Punjabi, Tamil, and more. This multilingual approach allows users to explore
the app store in their preferred language, affecting not only the app
content but also app names, videos, and descriptions.
2. Developer-Focused Services: The Appstore offers a self-publishing
platform for developers, along with localization services, monitoring tools,
and 24-hour customer support. The platform is designed to empower developers
by providing them with the necessary resources to grow their apps
effectively.
3. Launch Pad for New Apps: Indus Appstore features a dedicated
section called "Launch Pad," aimed at giving new apps enhanced visibility
and optimized search results. This feature provides a boost for app
developers seeking to introduce their creations to a wider audience.
4. Free Developer Platform: Developers can benefit from a free
developer platform for the first year, offering a cost-effective solution to
kickstart their app distribution journey. After the initial year, the
platform will implement an annual fee for its services.
5. No Commission on In-App Purchases: Indus Appstore stands out by
not charging any commission fees for in-app purchases. Additionally, it
allows integration with separate payment gateways, offering flexibility for
developers and users alike.
6. Popular Apps on the Platform: The Appstore has already attracted
popular apps like Swiggy, Zomato, Myntra, Disney+ Hotstar, Domino's Pizza,
and more, showcasing a diverse range of offerings available to users.
7. User-Friendly Features: Indus Appstore incorporates a mobile
number login system using OTPs, catering to the Indian market where email
usage may be less prevalent. The platform also boasts India-based customer
support for quick query resolution.
8. Developer Benefits: Developers using the Indus Appstore can take
advantage of real-time analytics, industry trend insights, competitor
analysis, and cohort-based targeted release management. This allows for more
strategic and data-driven app development and updates.
9. AI-Powered Monitoring: The platform ensures faster app updates
and employs AI-powered real-time monitoring of app vitals during new version
launches, enhancing the overall user experience.
Verdict:
PhonePe's Indus Appstore presents a promising alternative to the Google
Play Store, focusing on localization, developer support, and a user-friendly
experience. With a diverse array of apps already on board, the platform aims
to carve its niche in the Indian app market. As the app store continues to
evolve, developers and users alike may find it to be a valuable addition to
the Android app ecosystem in India.