ASUS Confirms Continuation of Zenfone Product Line, Dismissing Earlier Reports
ASUS has refuted claims that it will discontinue its popular Zenfone product line. Earlier reports from Taiwan had suggested that the company would put an end to the Zenfone series after the Zenfone 10, with Zenfone team members relocating to other departments or transitioning to the ROG Phone team.
However, ASUS has swiftly responded with an official statement, categorically denying these rumors and reaffirming its commitment to the smartphone business and its loyal customer base. The tech giant assures users that it will continue to support and develop its two primary phone product lines: the ROG Phone and the Zenfone.
The company has urged its customers and enthusiasts to stay tuned for what's in store for the 2024 product lineups, hinting at exciting developments on the horizon.
Just a day prior, reports emanating from Taiwanese media had set off a wave of concern among ASUS enthusiasts. According to these reports, ASUS was purportedly discontinuing its Zenfone smartphone series as part of a broader organizational restructuring plan. The reports also suggested that employees from the Zenfone team would be redeployed to the ROG Phone department.
In a strongly worded press statement, ASUS has contradicted these claims, asserting that the earlier report is entirely untrue. The company has clarified that it remains steadfast in its commitment to both the Zenfone and ROG Phone product lines.
While the reports had also hinted at potential staff reductions in the PC departments of ASUS, the company has not officially commented on layoffs within this division. Nevertheless, ASUS has underscored that its focus on the Zenfone and ROG Phone series remains unwavering.
This recent turn of events highlights the competitive nature of the tech industry and the importance of accurate information in a rapidly evolving landscape. ASUS users and fans can breathe a sigh of relief as the company's statement sets the record straight, dispelling any doubts about the future of the Zenfone series.
As ASUS prepares for its 2024 product releases, tech enthusiasts and loyal customers can look forward to the innovation and quality that have become synonymous with the brand.
However, ASUS has swiftly responded with an official statement, categorically denying these rumors and reaffirming its commitment to the smartphone business and its loyal customer base. The tech giant assures users that it will continue to support and develop its two primary phone product lines: the ROG Phone and the Zenfone.
The company has urged its customers and enthusiasts to stay tuned for what's in store for the 2024 product lineups, hinting at exciting developments on the horizon.
Just a day prior, reports emanating from Taiwanese media had set off a wave of concern among ASUS enthusiasts. According to these reports, ASUS was purportedly discontinuing its Zenfone smartphone series as part of a broader organizational restructuring plan. The reports also suggested that employees from the Zenfone team would be redeployed to the ROG Phone department.
In a strongly worded press statement, ASUS has contradicted these claims, asserting that the earlier report is entirely untrue. The company has clarified that it remains steadfast in its commitment to both the Zenfone and ROG Phone product lines.
While the reports had also hinted at potential staff reductions in the PC departments of ASUS, the company has not officially commented on layoffs within this division. Nevertheless, ASUS has underscored that its focus on the Zenfone and ROG Phone series remains unwavering.
This recent turn of events highlights the competitive nature of the tech industry and the importance of accurate information in a rapidly evolving landscape. ASUS users and fans can breathe a sigh of relief as the company's statement sets the record straight, dispelling any doubts about the future of the Zenfone series.
As ASUS prepares for its 2024 product releases, tech enthusiasts and loyal customers can look forward to the innovation and quality that have become synonymous with the brand.
In an official statement, ASUS said:
We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. ASUS has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups.