Samsung Enhances Camera Quality with Instagram, Snapchat Partnership

Samsung Partners With Instagram
Samsung unveiled its latest Galaxy S24 series during the Galaxy Unpacked 2024 event on January 17. The highlight of the launch was the upgraded camera features and a strategic partnership with Instagram and Snapchat to ensure seamless camera quality within these popular social media platforms.

Enhanced Camera Features:

The Galaxy S24 series boasts an impressive camera setup, with the Ultra model featuring a quad-camera system, including a 200-megapixel primary camera. The Galaxy S24 and S24+ are equipped with a triple rear camera setup, offering advanced photography capabilities. All three models feature a 12-megapixel selfie sensor on the front.

Enhanced Camera Features

Partnership with Instagram and Snapchat:

During the Galaxy Unpacked event, Samsung announced a groundbreaking collaboration with Instagram and Snapchat. The integration of Galaxy AI-powered camera features allows users to enjoy native camera experiences on these platforms. This means that Galaxy S24 users can utilize features like Nightography, Super HDR advanced AI image editing, and video stabilization seamlessly while capturing photos or videos using Instagram's or Snapchat's cameras.

HDR-Enabled Photos on Instagram:

One noteworthy feature is the introduction of HDR-enabled photos on Instagram, a first for smartphone cameras. This development ensures that the high dynamic range and vivid details captured by the Galaxy S24 series are preserved when shared on the popular social media platform.
HDR-Enabled Photos on Instagram

Eliminating Quality Downgrades:

In the past, the cameras of social media apps often resulted in downgraded quality and loss of details. With the partnership between Samsung and Instagram/Snapchat, users can now enjoy the full potential of their Galaxy S24 cameras on these platforms without compromising quality.

Camera Specifications:

The Galaxy S24 Ultra, featuring the 200-megapixel primary camera, promises exceptional photography experiences. Meanwhile, the Galaxy S24 and S24+ offer identical triple rear camera setups with a 50-megapixel wide camera, a 12-megapixel ultra-wide-angle camera, and a 10-megapixel telephoto camera. All three models aim to provide users with versatile and high-quality photography options.

Pre-Booking Details in India:

For eager customers in India, the Galaxy S24 series is available for pre-booking starting January 18. The pricing for the Galaxy S24 Ultra begins at Rs. 1,29,999, the Galaxy S24 at Rs. 79,999, and the Galaxy S24+ at Rs. 99,999.


Samsung's strategic partnership with Instagram and Snapchat marks a significant step towards enhancing the user experience in the realm of smartphone photography and social media sharing. The Galaxy S24 series, coupled with its advanced camera features, aims to redefine the way users capture and share moments on popular platforms, ensuring optimal quality and a seamless experience for its users.