Apple Could Announce New iPad Air, iPad Pro, and MacBook Air This Week: Reports

Apple enthusiasts might not get a flashy launch event this time around. According to reports, Apple is ditching the traditional event format for new product announcements and is likely to unveil the new iPad Air, iPad Pro, and MacBook Air models through press releases and online marketing materials this week or sometime in March.

No Fancy Launch Event This Time:

Bloomberg's Mark Gurman claims Apple won't be hosting a grand launch event for these new devices. Instead, the company is expected to send out press releases and post information about the products on its official website, Apple Newsroom. Gurman also suggests that Apple might release "a series of online videos and marketing campaigns" to showcase the new offerings.

Possible Announcement Timeline and Expected Products:

New iPad Air, iPad Pro, and MacBook Air
While Gurman predicts the announcement could happen sometime this month or in April, MacRumors suggests it might occur as early as this week. However, MacRumors is not entirely certain about the specific products that will be announced.

Here's a glimpse of what to expect based on current rumors:
  • New iPad Pro: These tablets are expected to boast the latest Apple M3 chip, a slimmer design, OLED displays for superior visuals, a wider-bezel front camera, a revamped rear camera system, and possibly even support for MagSafe charging. Additionally, a new Magic Keyboard with a larger trackpad and a partially aluminum body might accompany the iPad Pro. An update to the Apple Pencil might also be in the works for these models or the upcoming iPad Air.
  • New iPad Air: These models are rumored to be powered by the Apple M2 chip and might come in larger screen sizes, with one possibly sporting a 12.9-inch display.
  • Refreshed MacBook Air: The 13-inch and 15-inch MacBook Air models are expected to receive an upgrade to the M3 chip, along with Bluetooth 5.3 and Wi-Fi 6E support for improved connectivity.
It's important to note that rumors about new color options for the iPhone 15 series, iPhone 15 Plus, iPhone cases, and Apple Watch bands are also circulating, but MacRumors expresses skepticism about these particular rumors.


Apple's decision to forgo a traditional launch event and announce new products through press releases and online marketing signifies a shift in its strategy. While the specific date and details remain unconfirmed, tech enthusiasts can expect to see official information about the new iPad Air, iPad Pro, and MacBook Air models soon, potentially even this week.