Apple Considers OpenAI Tech for Upcoming iPhones: Report on Generative AI Features

Apple is reportedly in talks with OpenAI again to discuss incorporating the artificial intelligence (AI) company's generative AI technology into future iPhones. This news comes from Bloomberg's Mark Gurman, who suggests these discussions involve potential integration into iOS 18, the next iPhone operating system.

Renewed Discussions and OpenAI Integration:

These talks mark a fresh start for collaboration between Apple and OpenAI, following minimal progress earlier this year. Apple remains undecided on partnerships, leaving the door open for collaborations with both OpenAI and Google, or even choosing another provider entirely. Reports also suggest ongoing discussions with Google regarding licensing their chatbot, Gemini.

Generative AI Features in iOS 18:

IOS 18
IOS 18 Update - image credit: Kevin Kall (the Hacker 34)
The upcoming iPhone operating system, iOS 18, is expected to introduce new features powered by Apple's own large language model technology. Additionally, Apple seeks to include chatbot functionalities similar to OpenAI's ChatGPT or Anthropic's Claude.

Focus on Seamless Integration and Privacy:

According to Gurman, Apple prioritizes seamless integration of these AI features with a strong emphasis on user privacy, exceeding competitor offerings. This news surfaces ahead of Apple's Worldwide Developers Conference (WWDC) in June, where announcements regarding new AI software and services are anticipated.

Apple's Cautious Approach to AI:

Last year, Apple CEO Tim Cook expressed interest in OpenAI's ChatGPT but highlighted a cautious approach due to "a number of issues" that require attention. He emphasized a thoughtful strategy for introducing new AI features on Apple devices.

Partnering for Faster Development:

Gurman suggests that collaborating with external AI firms like OpenAI could accelerate Apple's development of chatbot functionalities and potentially minimize risks. Outsourcing generative AI features might also reduce platform-related liabilities.

Looking Ahead: WWDC and Apple's AI Strategy

Apple WWDC 2024 Event
Apple WWDC 2024 Event
Further insights into Apple's AI strategy are expected at WWDC in June, alongside previews of major software updates. This event will likely shed more light on Apple's vision for integrating advanced AI features into future iPhones.