Instagram's Global Rollout of Reels Download Feature

Instagram

In a recent development, Instagram, a platform under Meta's umbrella, has expanded its Reels download feature globally, offering users the ability to save Reels from public accounts to their camera roll. 

This new functionality has been in the testing phase since its initial launch in the U.S. earlier this year and officially began rolling out worldwide on November 23rd.


Who Can Download Reels on Instagram?

1. For Public Accounts:

Users with public accounts can now have their Reels downloaded by anyone on Instagram, offering a new dimension of sharing content. It's important to note that the default setting allows downloading for users under 18, but they have the option to disable it if they prefer.

2. For Private Accounts:

Private accounts, designed for enhanced privacy, do not permit Reel downloads unless the account is switched to public. Even if a Reel is not eligible for offline viewing, it can still be saved for in-app enjoyment.


Key Points for Downloading Reels:

1. Setting Modifications:

- Only new Reels can be downloaded for public accounts unless specific download settings are modified.
- Changes to download settings will not impact copies of Reels already downloaded on a device.

2. Watermark Inclusion:

- Downloaded Reels will feature an Instagram watermark, displaying the creator's username and audio attribution.

3. Original Audio and Commercial Use:

- If the original Reel had the download option, the downloaded version may include the original audio.
- Downloaded Reels are not to be used for commercial purposes, and Instagram disclaims control over their usage post-download.


Step-by-Step Guide to Downloading Reels:

1. Tap the Share Icon:

- Navigate to the Reel you wish to download and tap the Share icon.

2. Select Download:

- From the options presented, choose 'Download' to save the Reel to your camera roll.

3. Adjust Download Settings:

- Public accounts provide the option to enable or disable downloads. If a Reel isn't downloadable, tap the three dots and save it for later in-app viewing.


Global Availability:

Initially launched in the United States earlier this year, the Reels download feature has now gone global, with the rollout commencing on November 23rd. 

Instagram Head, Adam Mosseri, announced this expansion, stating that users worldwide can now benefit from this feature.


Adam Mosseri's Statement:

Adam Mosseri, the Head of Instagram, shared insights on the update, stating, "You can now save Reels from public accounts to your camera roll." 

Emphasizing the global accessibility, he mentioned that each downloaded Reel would feature a watermark showcasing the creator's Instagram handle.


Verdict:

This expansion of the Reels download feature signifies Instagram's commitment to enhancing user experience globally. 

As users explore this new capability, it is essential to keep in mind the associated settings, watermark inclusion, and usage guidelines provided by Instagram. 

Whether you're a content creator or an avid viewer, the Reels download feature adds a valuable dimension to the Instagram experience.