YouTube Premium Gets More Expensive, Ad Blockers Blocked


In recent news, YouTube Premium, a subscription-based service offered by Google's popular streaming platform, YouTube, has undergone a price adjustment in seven countries. 

This adjustment follows the implementation of measures to prevent users with ad-blockers from accessing the platform. 

Subscribers already enjoying the benefits of YouTube Premium will be granted a three-month grace period before the new pricing takes effect. 

In this article, we will delve into the reasons behind this change, the countries affected, and what this means for both existing and potential subscribers.

YouTube Premium Price Increase:

YouTube Premium subscribers have enjoyed an array of benefits, including ad-free videos, background play, and enhanced full-HD video streaming. 

However, these privileges have come at a cost, and YouTube recently notified its users in seven countries about an impending price increase. 

The new pricing structure went into effect on November 1, marking a significant change for users in Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey.

Existing customers will be afforded a grace period of "at least three extra months" to continue paying the old pricing before transitioning to the new subscription rates. 

This change has raised concerns among subscribers about the value of their existing subscriptions and whether the benefits of YouTube Premium continue to justify the increased cost.

YouTube Premium Pricing in India:

It's worth noting that YouTube Premium pricing in India remains unaffected by these global changes, at least for the time being. 

Indian subscribers continue to pay Rs. 129 per month after a three-month trial period. The prepaid monthly option costs Rs. 139, and a three-month subscription is priced at Rs. 399, while an annual subscription to YouTube Premium comes at Rs. 1,290. 

For Indian subscribers, this means that they can still enjoy the benefits of YouTube Premium without any additional costs.

YouTube's Ad Blocker Crackdown:

The price increase in YouTube Premium subscriptions is closely tied to the platform's recent efforts to combat ad blockers actively. 

Ad-blocking tools have been a source of frustration for YouTube, as they disrupt the revenue model that supports content creators and the broader ecosystem. 

When users with ad-blocking extensions enabled access YouTube, they now receive a pop-up message stating, "Video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled."

 This message encourages users to either subscribe to YouTube Premium or enable ads on the platform.

YouTube's official statement on this matter emphasized that the use of ad blockers violates the platform's Terms of Service. 

It further revealed that YouTube has launched a global campaign to encourage users with ad blockers enabled to either allow ads on YouTube or opt for YouTube Premium for an ad-free experience. 

This move aligns with YouTube's broader mission of supporting a diverse community of content creators and ensuring that billions of users can access their favorite content.

Impact on Existing Subscribers:

The price increase in YouTube Premium subscriptions has naturally raised concerns among existing subscribers in the affected countries. 

Many subscribers are now assessing whether the added cost is justified by the benefits of the premium service.

While the grace period of three months offers some relief to existing subscribers, it remains to be seen how they will react to the price hike. 

Some subscribers may choose to continue with the service, while others might consider downgrading to the free, ad-supported version of YouTube or explore alternative streaming platforms. 

The decision will ultimately depend on the perceived value that YouTube Premium brings to individual users.

Impact on New Subscribers:

New subscribers in the affected countries will not benefit from the grace period and will be required to pay the new, higher subscription prices from the moment they sign up for YouTube Premium. This presents a different perspective for those considering joining the premium tier.

For new subscribers, the decision to opt for YouTube Premium may be influenced by their willingness to pay the higher price for an ad-free experience and the additional features that come with it. 

The value proposition for new subscribers will likely be a key factor in their decision-making process.

The Global Effort to Encourage Ad Support:

YouTube's crackdown on ad blockers and the subsequent price increase for YouTube Premium subscriptions are part of a global effort to support the platform's creators and maintain a healthy ecosystem for content. 

Ads play a pivotal role in sustaining this ecosystem, allowing content creators to earn revenue and continue producing engaging content for their audiences.

The official statement from YouTube underscores the importance of ad revenue in supporting creators and ensuring that users worldwide can access their favorite content. 

The initiative to encourage ad support and promote YouTube Premium serves to strike a balance between ad-supported content and an ad-free, premium experience.


YouTube Premium's decision to raise prices in seven countries following a crackdown on ad blockers reflects the platform's ongoing commitment to its content creators and the broader ecosystem. 

Existing subscribers will have a grace period before facing the new, higher subscription costs, while new subscribers will pay the increased rates from the start. 

It is crucial for both existing and potential subscribers to evaluate the value of YouTube Premium against its cost, considering the benefits it provides.

YouTube's efforts to curb ad blocking aim to protect its ad-supported model, which fuels the content creation industry and enables billions to access their favorite content. 

As YouTube continues to navigate the balance between ad-supported content and premium experiences, users play a crucial role in determining the platform's future direction. 

The impact of this price increase and ad-blocking crackdown will unfold over time, and users will ultimately shape the platform's path forward.