OnePlus Announces Global Launch of OnePlus 12 and 12R on January 23, 2024

Oneplus 12 Launch Date, Specifications

OnePlus has officially announced the launch of its much-anticipated OnePlus 12 and OnePlus 12R smartphones, slated to hit both Indian and global markets on January 23, 2024. 

The revelation came as part of the company's 10th-anniversary celebration video, underscoring a decade of innovation, user-centric technology, and a commitment to challenging industry norms.

Global Reach of OnePlus:

In a significant move, OnePlus has disclosed that the OnePlus R series will now be available outside of India and China, marking a historic shift for the series. 

With a presence in over 50 markets worldwide and a registered community exceeding 50.2 million users, OnePlus has solidified its position as a global player in the smartphone industry.

Celebrating OnePlus's 10-Year Success Story:

As of October 2023, global sales of OnePlus devices have witnessed an impressive 59% growth compared to the same period the previous year.

India, a crucial market for the brand, has experienced a remarkable 40% surge in sales during the same timeframe. 

To express gratitude for a decade of support, OnePlus recently launched a special 10th-anniversary celebration.

Founders' Thoughts on the OnePlus Journey:

The celebration video features OnePlus founding members, including Pete Lau and Kinder Liu, reflecting on the brand's journey. 

Pete Lau, the Founder of OnePlus, emphasized the brand's unwavering commitment to its 'Never Settle' ethos, ensuring that OnePlus stays true to its roots amid industry changes. 

Kinder Liu, President and COO of OnePlus, highlighted the brand's dedication to co-creation, emphasizing user involvement in shaping OnePlus products.

OnePlus 12 Series Revealed:

The OnePlus 12 and OnePlus 12R aim to redefine the smartphone landscape by challenging the norm of using labels like "Plus," "Pro," or "Ultra" to signify premium devices. 

OnePlus asserts that both the OnePlus 12 and OnePlus 12R offer top-tier hardware and software experiences without the need for such designations.

OnePlus 12 Series Revealed

1. OnePlus 12 Key Features:

The OnePlus 12, recently launched in China, boasts the cutting-edge Snapdragon 8 Gen 3 Mobile Platform, a 4th Gen Hasselblad Camera for Mobile, and an impressive new 64MP 3x periscope lens. 

This flagship device promises a superior user experience, blending powerful hardware with advanced camera technology.

2. OnePlus 12R Key Features:

The OnePlus 12R, already making waves through leaked renders, is rumored to be powered by the Snapdragon 8 Gen 2 SoC. 

While specific details are yet to be officially confirmed, the OnePlus 12R is expected to offer a compelling alternative within the OnePlus 12 series.

What Makes OnePlus 12 and OnePlus 12R Unique?

Both the OnePlus 12 and OnePlus 12R are designed with unique attributes, allowing users to choose what matters most to them in a smartphone. 

By offering this choice, OnePlus aims to cater to a diverse range of user preferences, challenging the one-size-fits-all approach prevalent in the industry.

OnePlus 12 and OnePlus 12R Launch Event:

The official unveiling of the OnePlus 12 and OnePlus 12R is set to take place at the OnePlus Smooth Beyond Belief Launch Event on January 23, 2024, at 19:30 IST.

OnePlus 12 and OnePlus 12R Launch Event

As customary, the phones will be available for purchase on,, and through offline retail channels.


With a decade of innovation under its belt, OnePlus continues to push boundaries with the launch of the OnePlus 12 and OnePlus 12R. 

By maintaining a commitment to user-centric technology and co-creation, the brand looks set to captivate the global smartphone market once again. 

As anticipation builds for the January 23rd launch, tech enthusiasts worldwide eagerly await the next chapter in OnePlus's remarkable journey.